What Is Your Point of Difference

In order for you to be successful, your product or service has to be distinctive. If not, you will only be a “me too,” pushed and pulled around by the whims of competitors and locked in a price decrease cycle. There will always be a competitor who unwisely chooses to sell it cheaper.

What is it that you do well? Why do customers choose to buy from you? How can you enhance that difference and make yourself more distinctive? If you have a clear advantage, a point of difference, you can show a reason for a higher price and gain a greater margin whilst increasing your market share. Yes, it is possible. The profitability gained can enhance your competitiveness further by allowing increased development or investment.

Being distinctive and moving away from a commodity mindset is a critical success factor.

Quick Prayer: Jesus, please show me what makes us distinctive. Amen.

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